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ECOMMERCE & SHOPPING CART SEO STANDARDS TO LIVE BY  by

 Joel D Mclaughlin
9/22/2008 at 19:24
When you build an ecommerce shopping cart, you obviously want your store to do well in the search engines. To accomplish this you must take a few Search Engine Optimization tactics in to consideration. Your web site is going to need to adhere to certain guidelines for your products to show up with good rankings in the search engines. When you adhere to all of these important steps, your store will improve in the search engines.

First off, You need to determine what key words you want your home page to be found under. Then you must include these key terms throughout your home page. Now I will explain some important things to do with your ecommerce store for it to succeed. To begin you must use keyword filled product names. For example, if you are selling car parts, within your product name you must include the entire car part name, model, year, and any more information in the product name that people will search for. Product names must be included in your title tag, keywords tag and description tag for each and every product. If possible, the URL should include the product name for each product. Some shopping carts allow this, others do not (without custom programming).

Below is an example of a bad product name and product page title if you were selling a honda civic bumper.

Name of product - Front bumper
Name of Page Title - Car Parts

Below is an example of a good product name and product page title
Product ...
  read more...


WHAT CAN A SHOPPING CART DO FOR YOUR ONLINE BUSINESS?  by

 Andy West
9/22/2008 at 19:24
The wonderful online world that is the internet is constantly changing and modifying as consumers demand more, and as companies try newer, innovatve approaches to the ways that online business is conducted. The world of ecommerce and the ever evolving web shopping carts is constantly changing for the better. As programmers and designers integrate newer and far more secure web applications for shopping carts, with the main theme of consumer security, confidentiality and of course, ease of payment processing in mind. The ecommerce software of today is light years ahead of those that were present just a few short years ago. And as time continues to pass, expect to see these shopping carts become even more evolved.

The importance for any online business or entity in offering a high level of online security is essential in them attracting customers who will then go on to make a purchase on their websites. Considering that identity theft is at an all time high, and that quite frequently hackers make haste of people’s personal and confidential identifying information online, all to use it for fraudulent purposes later, online security is the main theme of the shopping carts today. Programmers and web developers are working hand in hand with online security firms to better their batch processing systems and to create the best, most secure method of transferring major financial information to the credit card companies for processing. Large companies like Visa and MasterCard have already issued newer security requirements for using this type of ...
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PROS & CONS OF E-COMMERCE  by

 James Finnila
9/22/2008 at 19:23
Riding the information highway is a bit like riding a bike or driving a car. You can get somewhere quicker and easier than you could if you just walked, but there are risks that come with the associated speed and convenience that you need to take into account.

Some of the Pros...

eCommerce is fast! If you are connected to a broadband cable network then there are few things faster in this world than the access that you can get to a world of information and industry. A click of a button and a few flashes of light across your screen and your there! Compare that to the hours of commuting, parking, walking, browsing, negotiating, signing, paying and returning home that regular commerce entails and there is just no comparison.

I hardly shop at regular stores anymore because the convenience of shopping at home FAR outweighs the hassle of going store to store at the mall or supermarket for most things and I don’t mind waiting for delivery. If I am organised then except for the few things that a I need RIGHT NOW (or in the next 10min - 2hr, depending on the commuting, parking etc etc involved in making an emergency trip to a store) I can get something online in a few minutes and have it delivered next day in 95% of cases.

eCommerce is safe! The fears that many people continue to harbour in regards to the security of their information are unfounded in the majority of cases.

Yes, if you ...
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ECOMMERCE AND PARTNER SITES  by

 Scott Lindsay
9/22/2008 at 19:23
Here’s the story of a lovely lady
Who developed three very lovely sites.
All of them had good taste, like their founder,
The newest one sold bikes.

Here’s the story, of a man named Grady,
Who was busy with a few sites of his own,
There were three sites, linked all together,
Yet they were all alone.

Till the one day when the lady met this fellow
It was much more than just a business lunch,
This group somehow formed a business family.
That’s the way they became the Grady Bunch.

Partnerships or even partner links often work to improve the business exposure of more than one site. Sometimes these sites will work to become one larger business with multiple subsidiaries. At other times they are singled out as partner sites that most closely match complimentary needs of participating business interests.

Sometimes these partnerships allow expanded marketing through email and list building objectives.

Partnerships and cooperative use sites allow the dynamic of synergy to infuse company goals. The idea is that two separate dynamics work together can create something neither could accomplish alone. This process has allowed many businesses and organizations to see substantial growth.

The process of picking a business associate might be a little more complicated, however. It’s not a simple matter of finding a business site willing to link to your site and call you a partner. That would be little different than reciprocal links.

It could be a partner site is one that is developed on a commission or fee based arrangement. It could also be that several business sites are owned ...
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THE BASICS OF MAKING MONEY WITH YOUR ECOMMERCE WEB SITE  by

 Don Schnure
1/15/2008 at 09:32
There are just four basic ways to make money from your web site. You can sell products and services. You can sell subscriptions or memberships. You can make money from advertising. And you can use your site to generate referrals and commissions.

Most businesses only use one or maybe two of the four. You can increase your direct revenue and your opportunities for cross-promotion if you consider them all.

Here’s a review of what you need for each. In every case you want to deliver what your customers expect and automate as much of the process as possible.

You can make money on your site by selling things. You can sell products or services, but to make money you have to make sure you have mastered the details.

No matter what you’re selling you’ll need a good shopping cart software solution. Today’s online shoppers expect the option to be able to pay with credit cards and with PayPal both as well as completing transactions completely online. Your shopping cart solution should calculate totals, shipping charges and sales tax automatically.

If you’re selling physical products, make sure you’ve worked out all the fulfillment details. Make sure that you have a shipping and inventory system that will deliver great service to your customers.

Since the net is a worldwide phenomenon, you may get orders from other countries. How will you handle them?

You can also sell digital products such as e-books and Special Reports. Buyers will expect to be able to download their digital product as soon as they’ve ...
  read more...


TOP 5 E-CHECK PROCESSING COMPANIES  by

 Elizabeth Murrow
1/15/2008 at 09:31
Nowadays, more and more businesses are opening its doors to the world of e-check processing. You now understand what an e-check is and how it works. You are now probably looking for a perfect company to provide you with the service that you want. But with the wide number of e-check processing companies out there, how can you be sure that you are choosing the right one?

In looking for an e-check processing company, you need to consider a lot of factors. First and foremost, make sure that the company is duly registered and that they have adequate capital. Not only should they be financially stable but they should also be well-experienced. Keep in mind that e-checks are done through the Internet. You should be sure that the company you are dealing with offers secure transactions and excellent service. If you ever experience any problems, a reliable customer support that can assist you would be a great advantage. Now that you know the different factors that you must consider, here are the top 5 echeck processing companies that you can rely on in this industry using the keywords electronic check processing.

1. Authorize.Net
Authorize.Net has been in the business since 1996. It is one of the leading provider of payment gateway services. They offer a variety of transactions and they have already built a reputation that people trust.

2. PaybyCheck
Accepting Internet check since 1995, PaybyCheck.com offers ...
  read more...


EARN MONEY ONLINE - WHAT’S THE KEY?  by

 Bill S. Alexander
1/15/2008 at 09:31
There are infinite amounts of ways to earn money online. You can use Affiliate Marketing, AdSense, E-Mail Marketing, Sell Your Own Products, Sell Advertising, The list goes on and on. So what’s the key to success? Ultimately, it boils down to one thing. How to drive Traffic. If you can drive traffic to your website, then you can be successful and earn money online no matter what method you choose.

Let’s talk about the ways to drive traffic for a minute. The most notable methods are; Pay-Per-Click Advertising, Posting Free Ads Online, Writing and Submitting Articles, Posting on Blogs and Forums, Search Engine Optimization, the list goes on and on. I know, I know, you already have heard all about those methods to drive traffic, and you know all about them. Well, if you truly knew all about them, you wouldn’t be reading this article looking for a better way to earn money online! You would be too busy driving traffic to your site and making your daily run to the bank. :-)

Everybody is searching for the fast and easy way to drive traffic. That’s why there are so many sites on the internet that are geared to take your money. They know how to earn money online. They know how to drive traffic (although I don’t approve of the product they sell). They don’t produce what you want, but they find out how to offer what sounds like what you want. Here’s an example, Get 10,000 guaranteed visitors to your ...
  read more...


E-COMMERCE SHIPPING BEST PRACTICES  by

 Justin Palmer
1/15/2008 at 09:30
Ahh the shipping page. The un-welcome step in every eCommerce site’s checkout process. Because many sites fail to answer basic questions such as "how long will it take?" or "how much will it cost?", many sales are lost at this important juncture. Some research shows that shipping concerns top the list of reasons why people abandon shopping carts. Below, I’ve listed some shipping best practices that I’ve used that help streamline the process for both the consumer and the company.

1. Don’t Require Login to View Pricing: Don’t make your customers jump through hoops in order to get a shipping price. Customers should be able to see the cost for shipping on the shopping cart page. If you base your prices on the location where the order will be shipped, give people the ability to enter their zip code for a quote.

2. Info on Product Page: Questions about shipping should be addressed early and often. A popup link on the product page is a great way to give customers price quotes or shipping time estimates.

3. Link to Shipping Page from Shopping Cart: In the shopping cart where customers select the shipping method, be sure to link to a page with more information regarding each option. On this page, specify estimated delivery dates for each region.

4. International Shipping Page: International shipping can be complex, so be sure to give a detailed explanation in order to calm the fears of international ...
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ECOMMERCE - A PROFITABLE OPTION  by

 Anirban Bhattacharya
1/15/2008 at 09:29
he introduction of internet has given a new means to users to obtain useful information and for purchasing products and services. This avatar of internet has encouraged the formation of a virtual market which is developing like anything. However, the growth of e-commerce has been inhibited by consumer fears and concerns about the risks involved while carrying out the transactions of doing business electronically.

E-commerce and WWW

The WWW has gained the attention of businesses and consumers, encouraging the number and types of electronic transactions to extent like anything. However, it is for sure that the market of e-commerce will not attain its real growth unless and until consumers perceive that the doing businesses online can be less risky. Moreover, consumers have to be really aware about transaction integrity, control, authorization, confidentiality and anonymity.

In this world of growing online commerce, consumers need the assurance of an objective third party. For providing the assurance to the ultimate customers, online stores are taking adequate precautions which ensure the desired results.

Risks in E-Commerce

Business Practices
E-Commerce activities often take place between strangers. So, questions like fair business practices, true business identification, product guarantee and secrecy are always attached with it. Therefore, customers have to be convinced about business practices that need to be followed by companies.

Information Protection
Providing proper internet identification is absolutely necessary for creating confidence for customers for establishing a good business relationship. Therefore, it is necessary to create a website carrying magnitude of information protection and security issues. While transmitting of secret information, extreme steps ...
  read more...


INTEGRATING PAYPAL INTO YOUR WEBSITE  by

 Rick Jones
1/15/2008 at 09:29
If you want to sell goods on your site, you’ll need to be able to provide a means of taking orders and payment from your customers. One of the easiest and most accessible ways of doing this is by using PayPal.

Millions of people worldwide now have a PayPal account, and even if they don’t it’s free and easy to open one. All of which means that integrating it into your website will result in being able to reach a huge potential customer base.

If you don’t already have a business account registered with PayPal, now’s the time to upgrade to one. Once you’ve done all that’s required of you, it’s time to investigate the two main ways to introduce it to your website.

The first one is the Buy Now buttons. These are ideal if you have a mini site and you are only selling a single product. They are quick and easy to install and you are given all the HTML you need to insert into your website.

However if you sell more than one product the limitations of the Buy Now buttons will be obvious, and you would be better off opting for the PayPal shopping cart, which again is available for you to use free of charge.

There are many benefits associated with using the shopping cart, not least of which is the opportunity to customize it with your own website colors. It also takes away a lot of the worry about how secure your site is for ordering purposes; PayPal ...
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ECOMMERCE AND THE RELUCTANT BUSINESS OWNER  by

 Scott Lindsay
1/15/2008 at 09:28
Ecommerce can be a radical departure from traditional brick and mortar business. It can be difficult for some business owners to make the move from a more traditional environment to cyberspace.

What you don’t see in online ecommerce can be unsettling. Things like...

* You never see the customer.
* You may never know when a customer is online.
* You may never have to personally handle any transactions.
* You have to learn new methods of marketing because you can no longer ’talk’ a customer into a purchase.
* You’ll have to get used to shipping. The majority of your purchases may not even be from your region.
* The idea of marketing is similar, but is developed differently using methods that may foreign to many brick and mortar business owners.
* Web development and design can be a bit intimidating and may seem foreign.
* Managing a business electronically can be difficult for those more accustomed to a more mechanized environment.

Many new online stores look for an ecommerce package that can help them get started and manage many of the functions of an online web presence for business. It is possible many online stores would not exist today if they didn’t get some outside help at startup.

Ecommerce as an extension to an established brick and mortar store may weather storms a bit more gracefully that stand alone web business startups. The primary reason this is true is that the principal business is already established and the business owner has learned to live within the boundaries of what ...
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2008 WHOLESALE BUSINESS E-COMMERCE GOALS  by

 Joaquin Reveron
1/15/2008 at 09:27
Isn’t fantastic when you feel the old rush from the starting year in full effect once again? I definitely hope you feel much the same from your e-commerce business goals for what it should be an extraordinary 2008! Whether you own wholesale businesses, anything related to e-commerce online or are married to a lovely spouse and job for several years, you should already have jotted down your own realistic goals for this exciting year no matter how simple and minor the goal may seem.

But before we delve into it, you must definitely do certain things in new ways to positively change. I learned immensely from my own reparable mistakes in 2007 and I would love to have you clapping and saying Hurrah without being a fellow soldier. In order to have 2008 be a great year both in personal and business levels, you have to take a few minutes and completely analyze your 2007 performance and accomplished goals.

What went wrong, what went great, what was new and exciting, what got insane both in personal day levels to day to day business schedules, if indeed you had those. More importantly, what should not be done this year and what could definitely be improved in specific ways for both your own personal life and your businesses?

Once you have this figured out, it will be easier to view how to start producing more from today, no matter if your e-commerce business goals are in wholesale or other niche business. There is a market ...
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Blogs


Ecommerce & Shopping Cart SEO Standards to Live By

What Can a Shopping Cart Do For Your Online Business?

Pros & Cons of E-Commerce

Ecommerce and Partner Sites

The Basics of Making Money With Your Ecommerce Web Site

Top 5 E-Check Processing Companies

Earn Money Online - What’s The Key?

E-Commerce Shipping Best Practices

Ecommerce - A Profitable Option

Integrating Paypal Into Your Website

Ecommerce and the Reluctant Business Owner

2008 Wholesale Business e-Commerce Goals

7 Tips Before Designing An Ecommerce Website for Your Business

8 Things to Improve E-Commerce Profitability

The Three Pillars of Successful E-Commerce

Realize Your Dreams With an Ecommerce Storefront

An Online Shopping Cart - Why Every Ecommerce Business Needs One

13 Tips For Handling Web Returns

3 Barriers To Success With Ecommerce

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Finding Wholesale Products to Sell Online

Seven Ways to Improve Website Sales